Tuesday, December 21, 2004

yesterday, today and tomorrow

A generation-spanning collection of articles on kicks:

Yesterday - The 'in' shoe: The Chuck Taylor sneaker is an American classic — except …
[Chuck Taylor] can't be described as flashy, his sole is a bit dense and sometimes his tongue hangs out. But I love him just the same. Or, rather, I should say I love them just the same. As much as anyone could love those timeless, no-nonsense, patch-on-the-side canvas basketball shoes known as Chuck Taylors. (more)

Today - Tongue-Wagging Shoes
A trend toward retro-styled, lower-cost sneakers arrived with the down economy over the last few years. Prices and sales of basketball shoes fell faster than a front-row Pistons fan. The average price per pair of basketball shoes was $53.98 for the 12 months ending Nov. 1, down from $56.20 last year and $60.04 the year before, according to NPD Group. Total U.S. sales are down 9.4 percent this year, and the number of shoes selling for more than $100 has dropped every year lately.

Nike, Reebok and Adidas hope that's changing. This fall, they've released enough sneakers endorsed by players to outfit a team, none priced below $99. Today, the top-selling basketball shoes in the country are the Carmelo 1.5 by Jordan (a Nike brand) at $119, and Nike's Air Zoom 2 LeBron at $125, named for last season's top rookies. (more)

Tommorow - Basketball legend works his 'Magic' with shoppers
Magic was in the air Sunday at two local Meijer stores.

About 750 admirers lined up in Cascade Township to meet basketball legend Earvin "Magic" Johnson, who was launching his "Magic32" brand of footwear and apparel. He also appeared at the Rockford Meijer.

The former Michigan State and Los Angeles Lakers star greeted admirers with his trademark smile as they lined up with "Magic32" merchandise to be autographed.

Most fans seemed pleased with the apparel, especially given the attempt by the company to keep it affordable. The sneakers are priced from $40 to $60 and are of a quality that, company representatives say, soon will inspire NBA players to wear them in games. (more)

No comments:

Post a Comment